Speaking of perfectionists…
Such a mathematical approach allowed the logo to land on an aspect ratio that, no matter how you resize it (assuming you constrain proportion), it’ll always fall precisely to the pixel, assuring maximum crispness for web use.
Time for some color bravery
And for that, me and Alex (the client) settled on an eye-blinding lime-ish brand color. Print shops are gonna groll, but hey, the intended use for the wordmark is digital.
Logo guide as a cherry on top
And inside, the usuals. You know, all the visual suggestions that are meant to be broken as the brand evolves.
